This study examined the influence of entrepreneurial competencies and marketing strategies on the perceived sustainability of microenterprises among beneficiaries of the Department of Social Welfare and Development – Sustainable Livelihood Program (DSWD-SLP) in Barangay San Jose, Antipolo City, Rizal, Philippines. Anchored in Human Capital Theory, the Resource-Based View, and Market Orientation Theory, the study employed an explanatory sequential mixed-methods design. Quantitative data were collected through a survey and analyzed using descriptive statistics and multiple regression, while qualitative data were gathered through focus group discussions. Results revealed very high levels of entrepreneurial competencies (M = 4.751), marketing strategies (M = 4.720), and perceived microenterprise sustainability (M = 4.910). Regression analysis indicated that the overall model was statistically significant (R² = 0.141, F = 8.590, p < .001). Entrepreneurial competencies significantly predicted perceived sustainability (p = .004), whereas marketing strategies did not demonstrate a statistically significant effect (p = .089). The model explained 14.1% of the variance in perceived sustainability, suggesting that other factors also contribute to enterprise continuity. Qualitative findings highlighted decision-making, communication, perseverance, adaptability, customer relations, pricing, promotion, and product accessibility as important business practices. However, beneficiaries faced challenges involving limited capital, competition, fluctuating demand, irregular income, and gaps in technical and digital skills. The study recommends strengthening capacity-building initiatives in entrepreneurial and financial management, alongside institutional support and market development interventions, to enhance the sustainability of livelihood-assisted microenterprises.

Keywords: entrepreneurial competencies; marketing strategies; microenterprise sustainability; DSWD-SLP; mixed methods research; Philippines