The study assessed the attractiveness and competitiveness of destination attributes of the province of Antique as inputs to the provincial tourism development plan. The study, conducted from October to December 2024, focused on five main destinations such as the municipality of Pandan, Culasi, Tibiao, San Remegio, and Anini-y. A stratified random sample of 397 local, domestic, and international tourists evaluated these destinations across five criteria: uniqueness/natural beauty, historical/cultural value, accessibility, availability of basic utilities, and on-site facilities. Data was collected using a modified and adapted survey instrument and analyzed using descriptive and inferential statistics. Findings revealed that Antique’s mountains, sunset views, beaches, landscapes, and coastal features are highly attractive and competitive. Accommodations and recreational facilities were also recognized as strengths. Accessibility, basic utilities, and historical/cultural value were generally perceived as attractive and competitive but require enhancements, specifically in road networks, transportation, and presentation of historical sites. Analysis revealed differences in attractiveness and competitiveness perceptions, except that lower-spending visitors rated historical/cultural value, accessibility, basic utilities, and on-site facilities as more attractive. Significant differences in competitiveness were observed based on daily expenditures, purpose of visit, and length of stay for various attributes, and a significant correlation was found between the perceived attractiveness and competitiveness of all destination attributes. The study concludes that Antique’s tourism appeal is fueled by its unique natural assets, attracting local and domestic tourists seeking leisure and recreation. Therefore, it is recommended for government and private sectors involved in operating tourism destinations in the province of Antique to develop comprehensive, sustainable, and attainable plans, specifically in accessibility, basic utilities, and historical/cultural value.

Keywords: destination attributes, attractiveness, competitiveness, tourism development plan, Antique Province, accessibility and utilities, historical and cultural value