BUSINESS FORA

Business and Allied Industries International Journal
ISSN Online: 3028-1334 | Print: 3028-1326

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Article credentials

Original Research

Seafood-Based Gastronomy and Its Impact on Tourist Experience in Roxas City, Capiz

Business Fora: Business and Allied Industries International Journal

ISSN Online: 3028-1334 | Print: 3028-1326

Volume 8 | Issue 1 | 2026 | 133 – 146

Angela S. Cezar¹, ORCID No. 0009-0006-7918-4376
Brian P. Focbit², ORCID No. 0009-0006-7871-2595
Jhon Mark D. Borcillo³, ORCID No. 0009-0003-9226-5603

¹MHM (Cand.), Iloilo State University of Fisheries Science and Technology, Barotac Nuevo, Iloilo, Philippines
²MHM, Iloilo State University of Fisheries Science and Technology, San Enrique, Iloilo, Philippines
³Staff, Iloilo State University of Fisheries Science and Technology, San Enrique, Iloilo, Philippines

Article History:

Initial submission: 13 April 2026
First decision: 18 April 2026
Revision received: 05 May 2026
Accepted for publication: 15 May 2026
Online release: 23 May 2026

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Abstract

Seafood-based gastronomy is an important component of destination appeal, particularly in coastal tourism areas such as Roxas City, Capiz, Philippines. Understanding how it contributes to tourist experience and how demographic factors influence perceptions can help strengthen local culinary tourism strategies. This study examined the contribution of seafood-based gastronomy to tourist experience and its relationship with their demographic profiles. A total of 150 respondent tourists were surveyed. Perceptions were assessed across five dimensions: food quality, authenticity, service, ambiance, and value for money. Descriptive statistics were used to summarize demographic characteristics, while inferential statistics were applied to determine relationships between demographic variables and gastronomic experience. Findings showed that most respondents were aged 26–35 years (34%), with a nearly equal gender distribution (52% male, 48% female). Leisure travelers comprised the largest group (38%). Seafood-based gastronomy was rated very high in terms of food quality (4.40) and authenticity (4.32), while service (4.15), ambiance (4.10), and value for money (4.05) were rated high, indicating overall positive experiences. Age and traveler type showed significant relationships with perceived gastronomic experience, while sex showed no significant effect. Seafood-based gastronomy significantly enhances tourist experience in Roxas City, with demographic factors, particularly age and travel type, shaping visitor perceptions. These findings highlight the importance of strengthening authentic culinary offerings to further enhance the city’s competitiveness as a gastronomic destination.

Keywords: seafood – based gastronomy, tourist experience, food tourism, demographic profile, traveler perception, Roxas City, Capiz

Cite this article

APA (7th edition)

Cezar, A. S., Focbit, B. P., & Borcillo, J. M. D. (2026). Seafood-based gastronomy and its impact on tourist experience in Roxas City, Capiz. Business Fora: Business and Allied Industries International Journal, 8(1), 133–146. https://doi.org/10.62718/vmca.bf-baiij.8.1.SC-0426-011.

Author contributions

Angela Cezar: Conceptualization; Introduction; Methods
Brian Focbit: Data gathering; Statistical analysis; Results
Jhon Mark Borcillo: Discussion; References.

Funding

This research received no external funding .

Conflict of interest

The authors declare that the research was conducted without commercial or financial relationships that could be construed as a potential conflict of interest.

Institutional ethics review statement

This study involved human respondents; however, formal ethical approval was not sought from the authors’ institution. The authors affirm that participation was voluntary, informed consent was obtained, and confidentiality of responses was strictly maintained. No procedures were undertaken that posed risk or harm to the participants.

Data availability statement

All data supporting the findings of this study are included within the manuscript and its supplementary materials.

Declaration of generative AI use/assistance

AI-assisted language editing was performed; authors reviewed and approved all content.

Acknowledgement

– (Not available).

Publisher’s disclaimer

The views expressed in this article are those of the authors and do not necessarily reflect the views of the publisher. The publisher disclaims any responsibility for errors or omissions.

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