Article credentials

Original Research

Evaluating the Impact of AI in Accounting Functions: as Perceived by Filipino Certified Public Accountants in the Kingdom of Saudi Arabia

Business Fora: Business and Allied Industries International Journal

ISSN Online: 3028-1334 | Print: 3028-1326

Volume 7 | Issue 1 | 2026 | 50 – 63

Ronald E. Marteriz, CPA, CMA

Master of Business Administration, San Beda University, 638 Mendiola Street, San Miguel, Manila, Philippines

Article History:

Initial submission: 06 March 2026
First decision: 10 March 2026
Revision received: 06 April 2026
Accepted for publication: 10 April 2026
Online release: 17 April 2026

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Abstract

Artificial Intelligence (AI), particularly generative AI, is reshaping industries by replicating and surpassing human tasks. In accounting, AI is increasingly applied to routine processes such as data entry, while offering potential for broader applications in auditing, reporting, and decision support. This study investigates the perceptions of Filipino Certified Public Accountants (CPAs) in Saudi Arabia regarding AI’s impact on accounting functions and professional roles. A quantitative descriptive cross-sectional design was employed. Data were collected through purposive sampling of 50 Filipino CPAs across three major regions of Saudi Arabia. Surveys were administered via Google Forms, structured into demographics, AI adoption, and job role impact. Responses were analyzed using descriptive statistics, including measures of frequency, mean, and standard deviation. Findings revealed that only 34% of respondents had direct experience using AI, yet 92% believed it would significantly affect the profession. Respondents perceived AI as enhancing efficiency through cost savings, reduced processing times, and improved accuracy of financial information. They also anticipated a shift in accountants’ roles from routine tasks toward strategic and advisory functions. However, moderate awareness levels and limited organizational training highlighted a skills gap. Filipino CPAs in Saudi Arabia view AI as a transformative tool that augments rather than replaces the profession. While its benefits are clear, challenges such as job displacement, ethical concerns, and lack of training remain. Continuous upskilling and governance frameworks are essential to maximize AI’s potential in accounting practice.

Keywords: artificial intelligence, technological integration, efficiency and effectiveness in accounting, role transformation

Cite this article

APA (7th edition)

Marteriz, R. E. (2026). Evaluating the impact of AI in accounting functions: As perceived by Filipino Certified Public Accountants in the Kingdom of Saudi Arabia. Business Fora: Business and Allied Industries International Journal, 7(1), 50–63. https://doi.org/10.62718/vmca.bf-baiij.7.1.SC-0326-005.

Author contributions

– (Not available).

Funding

This research received no external funding.

Conflict of interest

The author declares no conflict of interest.

Institutional ethics review statement

This study involved human respondents; however, formal ethical approval was not sought from the authors’ institution. The authors affirm that participation was voluntary, informed consent was obtained, and confidentiality of responses was strictly maintained. No procedures were undertaken that posed risk or harm to the participants.

Data availability statement

All data supporting the findings of this study are included within the manuscript and its supplementary materials.

Declaration of generative AI use/assistance

No AI tools were used in the preparation of this manuscript.

Acknowledgement

The author expresses sincere gratitude to his thesis adviser, Professor Julius Buendia, whose invaluable guidance and mentorship greatly shaped and strengthened this study. Special appreciation is also extended to Dr. Jobe Viernes for her untiring support and encouragement throughout the research process.

Heartfelt thanks are offered to the author’s family for their unwavering love, patience, and encouragement, which provided grounding and motivation during the completion of this work. The author likewise acknowledges the members of the Philippine Institute of Certified Public Accountants (PICPA) chapters in Jeddah, Riyadh, and Al Khobar for their understanding, support, and assistance, particularly in facilitating the survey process.

Above all, the author conveys deepest gratitude to God for His endless grace, wisdom, and strength. His guidance served as a source of perseverance and hope in completing this paper, and the author entrusts the future to Him.

Publisher’s disclaimer

The views expressed in this article are those of the authors and do not necessarily reflect the views of the publisher. The publisher disclaims any responsibility for errors or omissions.

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