Building Information Modeling (BIM) has emerged as a transformative innovation in the Architecture, Engineering, and Construction (AEC) industry, enabling improved coordination, accuracy, and decision-making across the project lifecycle. By integrating design, construction, and operational information into a unified digital environment, BIM supports more efficient project delivery and enhances collaboration among project stakeholders. As the global construction industry moves toward digitalization, BIM adoption has become increasingly essential for improving productivity, cost control, and overall project performance. However, despite its recognized benefits, many firms, particularly small companies, continue to experience challenges in fully implementing BIM. This study examined the level of BIM awareness, organizational readiness, and adoption potential among selected architectural and construction firms in Bataan, Philippines. It also identified the key barriers and challenges that affect BIM implementation within these organizations. A quantitative research design was employed using survey questionnaires distributed to industry professionals to assess current practices, perceptions, and implementation constraints. The findings revealed that while firms demonstrate moderate awareness of BIM, actual adoption remains at an early stage. Major challenges include high software and training costs, limited technical skills, and organizational resistance to change. In response to these challenges, the study developed a strategic BIM implementation framework tailored to the needs of small and medium-sized firms. The proposed plan emphasizes phased adoption, skills development, pilot project application, and internal process standardization to support gradual and sustainable BIM integration. The results of this research provide practical insights for industry practitioners, professional organizations, and policymakers in promoting effective digital transformation and strengthening BIM adoption within the local construction sector.

Keywords: Building Information Modeling (BIM), implementation, firms, awareness, challenges, Bataan, Philippines