This study rigorously evaluated IKEA's retail strategy within the Philippine context through quantitative analysis. A survey administered via Google Forms engaged 377 residents of Pasay City, Metro Manila, probing their perceptions across crucial aspects of IKEA's offering, specifically: the breadth and quality of product variety, the design and functionality of the store layout, the perceived competitiveness of its pricing strategy, the effectiveness of its customer service, and the user experience of its e-services platform. To provide a comparative benchmark, the research also considered how customers perceived IKEA relative to its competitors operating in the Philippine market. Findings highlighted several key takeaways. Customers expressed significant satisfaction with the extensive and diverse product range offered by IKEA, as well as the appealing and well-organized store layout. However, the research also indicated that Filipino consumers exhibited a notable degree of price sensitivity towards IKEA's offerings. The financial analysis revealed IKEA's strong liquidity position, suggesting a healthy capacity to meet short-term financial obligations. In contrast, the profitability and activity ratios presented a more nuanced picture, indicating potential areas for optimizing operational efficiency and asset management. Based on these comprehensive findings, the study offered several strategic recommendations for IKEA in the Philippines. These included a focus on enhancing operational efficiency to improve profitability, strategically leveraging the company's strong liquidity to fuel innovation and explore new market opportunities, and the critical need to refine communication strategies to better align with the cultural nuances and preferences of the Filipino consumer, ultimately fostering stronger brand loyalty and market penetration.

Keywords: IKEA, retailing strategy, customer perception, financial analysis, Philippines, Porter’s Five Forces, local market adaptation