This study examines how the Filipino conceptions of “panliligaw” (courtship) and “pamamanhikan” (supplication) have changed over the course of generations, with an emphasis on how social media, technology, and modernization have altered these long-standing customs. The research, which is based on literature that traces these rites from ancient civilizations to modern Filipino practices, is grounded in historical and cross-cultural viewpoints. The study shows notable generational shifts using qualitative techniques, such as focus group discussions and interviews with 12 participants ranging from Baby Boomers to Generation Z. More formal, family-involved courtship customs that prioritized endurance, dedication, and family acceptance were followed by older generations. Younger generations, especially Gen Z, on the other hand, exhibit more casual, independent relationship habits that are greatly impacted by social media and digital communication. According to the study, youths today have shorter, less emotionally stable relationships as a result of the breakdown of traditional routines. Results also point to the importance of global media, changing gender norms, and economic independence on contemporary romance. In order to promote deeper and more lasting love relationships in a society that is changing quickly, the study ends by suggesting a culturally integrative approach to relationship education that strikes a balance between traditional Filipino ideals and the reality of contemporary courtship.

Keywords: panliligaw, pamamanhikan, courtship, supplication, generational change, Filipino relationship, generational cohorts