This study looks at the real-life experiences of CEOs at private tertiary education institutions in Koronadal City, South Cotabato, Philippines, analyzing their strategies for adaptation and success in the wake of the COVID-19 pandemic. It seeks to identify successful leadership techniques and contribute to academic research and practical applications in policy creation and strategy planning. The research employed a phenomenological technique, analyzing the personal experiences of five leaders from a private tertiary education institution in Koronadal City. Data was obtained using purposive sampling, semi-structured interviews, and focus group discussions and analyzed using Braun and Clarke's (2006) thematic analysis approach. The findings demonstrate that leaders displayed flexibility and resilience by adopting online learning, investing in digital infrastructure, and engaging stakeholders in strategic planning. However, concerns such as financial restrictions and diverse stakeholder expectations were also identified. The study stresses the significance of strategic planning, stakeholder involvement, and digital infrastructure in maintaining educational continuity during crises. It stimulates additional research to compare leadership styles across public and private entities, as well as to analyze wider geographical locations. Enhancing digital infrastructure and professional development for educators is crucial for future education resilience.

Keywords: post-pandemic education, private higher education, adaptive leadership, Koronadal City, digital transformation.