The study investigates the effectiveness of three leading food delivery applications – Grab Food, Food Panda, and Lala Food – across various service dimensions, including food booking, preparation, delivery, handover, and after-delivery services. Employing convenience sampling, data were collected from 50 food-delivery users from Pasay City. The research instrument comprises 37-item questions which aims to measure users' perceptions. Findings revealed that Grab Food consistently outperformed its competitors, receiving "strongly agree" ratings across all service domains, with weighted mean scores ranging from 4.54 to 4.66. Though slightly lower than Grab Food, Food Panda, on the other hand, also received positive ratings with weighted mean scores ranging from 4.19 to 4.41. In contrast, Lala Food received lower ratings with weighted mean scores ranging from 3.93 to 4.15. This indicates an overall lower level of effectiveness compared to Grab Food and Food Panda. The comparison of the three food delivery services revealed significant differences in perceived effectiveness among respondents. These findings underscore the importance of app performance in driving user satisfaction and loyalty in the competitive food delivery market.
Keywords: Effectiveness, Food Delivery Services, Asian Institute of Maritime Studies